I'd say your first paragraph is a better reason to rework how Legos are marketed than to make a new, even more exclusive product. I mean, you are saying the new line is for girls AND feminine kids, but that's not what they're selling. They are selling Girl Only Toys. So...not so much a step forward as, exactly what the toy industry is already doing with every other product. Yup, that's the world they work in, but conforming to it doesn't make them revolutionary. Selling the new stuff and the old stuff, both, to kids of ALL GENDERS, that would be revolutionary, and then I think I'd be more in agreement with you.