Its goal is--given the overly broad gender stereotyping in the world of toys, to create something that girly-girls will pick up and play with too. Hm--Speaking as someone who was girly as fuck as a child--I was delighted by frilly, "girly", glittery shit and butch, "masculine" shit in equally measures. Also speaking as someone who was a substitute teacher and got to see a ton of kids playing with a ton of things, I'm honestly not sure I've seen this phenomenon. Any kid with an imagination (shocker, that is pretty much all the kids!) can make something like legos (which are fairly neutral and have a pretty broad scope and a lot of options) as girly as they want. That's what I always did. That's what I've seen other kids do. I just don't feel like this is a niche that isn't being filled.
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Hm--Speaking as someone who was girly as fuck as a child--I was delighted by frilly, "girly", glittery shit and butch, "masculine" shit in equally measures. Also speaking as someone who was a substitute teacher and got to see a ton of kids playing with a ton of things, I'm honestly not sure I've seen this phenomenon. Any kid with an imagination (shocker, that is pretty much all the kids!) can make something like legos (which are fairly neutral and have a pretty broad scope and a lot of options) as girly as they want. That's what I always did. That's what I've seen other kids do. I just don't feel like this is a niche that isn't being filled.