Thank you *so much* for this comment, which I've been directing people to in just about every other reply on this post :)

I originally saw the video on a post on The Mary Sue, and while both the video and the article were interesting, what really got me were the comments--parent after parent saying things like "well my daughter loves legos but these ones are her new favorites" or the like.

Legos marketing pink and purple bricks to build hair salons with girly-looking figures doesn't seem like *that* anti-feminist an act, seriously :)